Media Content Analysis
Media content analysis is a comprehensive tool that is necessary when measuring and evaluating work, examining media trends and the information market. Media content analysis allows you to see something that is unavailable for others – reliable and relevant information.
By analyzing media content and creating reports, we enable our clients to evaluate their own media activity, and of their competitors, understand the efficiency of different channels of communication and the impact of information.
Based on media monitoring and collection of information, and through a detailed analysis, we can provide answers about which companies are present on the market, what messages they use and through what channels do they send them, what is their audience and what effect is achieved. In this way, you always have a solution ready before a problem arises, and all information about the industry you are in.
WHAT CAN YOU EXPECT FROM MEDIA ANALYSIS?
The Ninamedia analyst team approaches each analysis individually, adapting to the client’s specific requests, and in that manner creating reports which are fully applicable and understandable in the context of the organization and the industry they belong in.
The elements to de-construct a media message, source, bearer and content can be very different, but the majority includes at least some of the following:
- Quantitative analysis – displays the number of media reports, popularity and size of a media report, additional elements which lead to greater reader numbers and perception, presence and appearance of persons, brands, organizations, estimated reach of certain reports, announcements and findings, the number of shares of comments and other user reactions.
- Qualitative analysis – represents the qualitative segment used to analyse media content, which includes determining the view of the message’s broadcaster about the subject, determining the context i.e. theme in which the subject of the analysis appears. It includes in-depth content analysis, which includes all available parameters to determine the effect of media messages, both quantitative and qualitative, and further gives attention to the broader societal context, and the bearers themselves and their views, in order to fully comprehend the message and its effect.
Interested in a media content analysis service?
Would you like to stay informed about developments in your industry? Do you need to receive data about media outlets that publish reports about your activity, company, competitors? Do you need information about communication on social media – regarding your company, your competition, a specific segment of business?